Sony in Japan going to accepts the pre-orders for the PlayStation VR in Japan from September 24, 2016 so you can get it when it’s release on October 13, 2016.
The first pre-order season did on June 18 and in a blink all the first shipment sold. The 2nd one held on July 28 (sold again all of them in a couple of hours) and than here is the 3rd chance to get it on the release day.

Sony also going to held a special event on the Tokyo Game Show 2016 at the PlayStation VR stage where 500 people can get the right to pre-order the PlayStation VR before the October 13 release.